Mobile Code Consortium - MC2

Gavitec AG - mobile digit, Publicis Groupe, Hewlett Packard Laboratories and Neomedia Technologies form the MC2 (Mobile Code Consortium) to create a new mobile marketing ecosystem based around camera phones and 2D barcodes.

MC2 core goals:

to advance the widespread adoption of mobile codes
to create standards to ensure interoperability
to ensure a business framework for profitable growth
to encourage and educate the market in general

MC2 mission statement

PDF document

MC2 standards and guidelines

PDF document

Publicis presentation "Great potential for marketing"

PDF document

Steering Group members:

Hewlett-Packard Laboratories
Gavitec AG – mobile digit
KPN
Neomedia Technologies (qode)
Nokia
Publicis Group
Telefónica O2 Europe

Associated companies and projects:

Zenith Optimedia
Active Print (HP Labs & Gavitec)

For more information visit: www.mobilecodes.org

News on MC²

19/12/2007

Mobile Marketing seizes the world.

Global mobile industry bodies GSMA and OMA commit to push worldwide mobile barco...

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05/06/2007

Progress update from the Mobile Codes Consortium

June 05, 2007 – Pressure mounts for industry standards as Telecom giants join Mo...

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15/05/2007

Mobile Codes Consortium announces the Steering Group members

Mai 15, 2007 – The MC²'s Steering Group now adds major telecom players to the or...

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