Gavitec AG - mobile digit

• What is the business of Gavitec AG - mobile digit?
  
  
• For which applications can Gavitec hardware be used?
  
  
• Which kinds of companies and branches will be reached by Gavitec technology?

Technology

• Which benefits does the Gavitec technology have?
  
  
• How does the Gavitec code-reading technology work?
  
  
• Is any kind of mobile phone compatible with the code-reading-software of Gavitec?
  
  
• What is the Marketing benefit of Gavitec products?
  
  
• What does Mobile Couponing mean?

Products

• What does Lavasphere mean?
  
  
• What is EXIO?
  
  
• What are VS2300M and MD-20?

NFC / RFID

• Are the Gavitec products competing with Near Field Communication (NFC) technology?
  
  
• What are the benefits of Gavitec technology compared with the technology of NFC/ RFID?
  
  
• Do barcodes as information-server have a future? Will the RFID technology achieve in the future?

Codes

• What is a Data Matrix Code?
  
  
• What are the detailed costs for customers to read a code and to be connected with further applications? Are there any costs for sending a picture-message to the decoder-server?

Q. What is the business of Gavitec AG - mobile digit?

A. Gavitec AG - mobile digit is a specialist in developing and manufacturing of flexible and easy to handle scanners and decoding software.

In the center of these applications, you will find the camera-phone as well as the mobile phone display. Together with the Gavitec technology they become a key to innovative mobile applications.

The Gavitec products are based on a unique technology which first enables reading of traditional barcodes (1D, and also - future oriented - 2D-Codes, like Data Matrix Codes) via camera-phone. Furthermore this technology is able to read these codes from a mobile phone-display.

Gavitec AG - mobile digit offers a fully developed technology for making mobile phones ready for 2D-code-reading and therefore equipped for the future: Mobile Marketing, Mobile Ticketing, Mobile Couponing, Mobile Payment as well as all other kinds of mobile information supply.

Q. For which applications can Gavitec technology be used?

A. The Gavitec technology is nearly placed in any mobile application utilized in Germany, Austria, Switzerland, Great Britain, France, Spain, Italy and Turkey within the mobile marketing area.

Examples:

• Mobile Ticketing on the opening night of Star Wars
• Mobile Payment via mobile phone
• interactive Mobile Gaming in Great Britain with Gavitec software
• Discover Great Britains coast together with and via mobile phone and Gavitec

Furthermore, the Gavitec technology is the core of:

• the austrian T-mobile project: "With the mobile phone to the soccer stadium"
• the Skidata entrance possibilities to fun-parks (Legoland, de Efteling, Madame Toussauds) and UEFA stadiums
• of the Siemens "mobile passenger solution" (Mobile Ticketing for airline-passengers)

Q. Which kinds of companies and branches will be reached by Gavitec products?

A. Gavitec AG - mobile digit has the following target groups:

• the enduser, who is interested in individually using his mobile phone and being able to test different applications;
• the mobile phone manufacturer, who is able to implement the Gavitec technology in a quickly and uncomplicated way and who offers his customers a userfriendly and easy to handle codereading technology via mobile phone camera;
• the Marketing people, who will organize innovative marketing activities with the Gavitec products.

Q. Which benefit does Gavitec technology have?

A. Gavitec technology only is able to read codes - and herewith the various information - easily via camera-phone. Therefore the Gavitec technology offers a secure alternative to RFID and NFC. Manufacturers of mobile phone devices, carriers, system integrators and providers of mobile marketing solutions are currently using this technology. It is basis of the expansion and the functionalities of a mobile phone device as central tool for communication, information and entertainment.

Q. How does the Gavitec code-reading technology work?

A. The Gavitec technology above all enables the reading process of all international popular barcodes (1D, 2D-codes like Data Matrix) via mobile phone camera and furthermore it enables reading a code from the mobile phone display.

Gavitec has developed their own algorithms for codereading, which enables especially the reading procedure of 2dimensional symbologies (2D-codes).

The algorithms enable an omnidirectional reading process of codes with cameras, which have a low resolution and reading of diffus displayed codes. This is the necessary requirement to read codes with low-price-mobile phones!

All Gavitec products are based on these algorithms.

Q. Is any kind of mobile phone compatible with the code-reading software of Gavitec?

A. No, at this time you can only use the Gavitec technology with a smart phone. But it is possible to integrate the Gavitec code-reading software into all mobile phones with camera function - quickly and easily. Mobile phone manufacturers have to break new grounds to make this technology more public to the mobile phone users.

The Gavitec software Lavasphere is fully developed and can be used by developers of mobile phone software and mobile phone manufacturers as well. Lavasphere is offered by Gavitec on basis of license per unit. The implementation of the Gavitec technology as application for mobilephones can be done short term.

Q. What is the marketing benefit of Gavitec products?

A. Gavitec products - hardware as well as software - do not only have the common basic. They also complement one another within the applications. This combination offers some benefits for direct marketing aspects: the Gavitec technology enables the advertising branch to measure clearly and quickly the response of their marketing activities.

The Gavitec technology can replace classical direktmarketing activities: special rebates or lotteries will not be realized via mail any more. Now a code will be sent to a mobile phone via SMS. This code will then be read by Gavitec software. Marketing activities will therefore be evaluated and answerable.

Barcodes can be utilized for various needs as they are printable and easy to display. Give your fancy full scope!

Q. What does Mobile Couponing mean?

A. Mobile Couponing is able to send coupons or discounts in form of a barcode to a mobile phone. The customer can redeem this coupon by passing it on the Gavitec code-reader.

Q. What does Lavasphere mean?

A. Lavasphere is a code-reading software. It can be implemented into a mobile phone and enables the camera-phone to read many different kinds of barcodes. This means: If you intend to scan something you are not forced anymore to use any additional hardware. The product Lavasphere is fully developed and is ready for utilization by mobile phone-software development and mobile phone manufacturers as well. Lavasphere is offered by Gavitec on basis of license per unit.

Q. What is EXIO?

A. EXIO is a hardware product of Gavitec and is a complete solution consisting of code-reader, printer, keypad, GPRS-module and Ethernet. This makes the EXIO a mobile ticket-counter and entrance control.

Q. What are VS2300M and MD-20?

A. VS2300M and MD 20 are hardware products of Gavitec. Both are code-reading modules, which are able to read 2D-symbologies (Data Matrix Code) from a mobile phone disply. Both can be individually integrated into external systems and enable for example the Mobile Ticketing. Implementation of the Gavitec technology makes the reading of barcodes from a mobile phone display possible and identify these codes as a ticket. Therefore we name it "core of a mobile ticket counter".

Q. Are the Gavitec products competing with Near Field Communication (NFC) Technology?

A. As they have different reading-modi, both technologies can exist next to eachother: Gavitec can read optical codes, NFC "reads" RFID-Chips. For mobile applications, as Mobile Payment, Mobile Ticketing and Mobile Couponing the Gavitec technology has proved of value.

Mobile applications do not depend on radio-technologies, like RFID (Radio Frequency Identification) or NFC (Near Field Technology). Gavitec actually offers a fully developed technology for these applications, which is promptly useable and which has longest shown its functionality with many different mobile-projects.

Q. Do barcodes as information-server have a future? Will the RFID technology achieve in the future?

A. Both, the Gavitec/ Code and the NFC/ RFID technology, are complementary technologies. As barcodes are printable, they are usable with so many different medias. They have the potential to expand and to be an additional information-resource. So the Gavitec technology is very interesting for many different target groups:

• It is possible to read a barcode of a bottle of wine and will directy be linked to the homepage of the winemaker. (endconsumer)
• It is possible to know exactly, "who" has seen my poster "where", and "how many" attention this caused. (Marketing Manager)
• It is possible that my passengers are able to read the schedules, buy tickets and pay via mobile phone inside the bus. (Management local traffic)

Q. What is a Data Matrix Code?

A. The Data Matrix Code means the future trend of a traditional barcode. The benefits are: higher server-capacity, lower server disk space. Furthermore, reading-mistakes of a Data Matrix code are impossible. In case a Data Matrix Code is damaged, it will stay readable. The Data Matrix Code is a 2dimensional Code and consists of black and white quadrats which are arranged within a square or a rectangle.

Q. What are the detailed costs for a customer for reading a code and connecting with furhter applications? Are there any costs for sending a picture-message to the decoder-server?

A. The decoding is without any costs. The information behind will be recalled from a link via WAP. It is the providers decision to debit any costs. In case the provider will debit an amount, this will be accounted by the operator.