Selected project

Mobile ticketing improves customer service and helps to generate new revenue streams through new and existing customers.

ANWB, the tourist organization for drivers, bicyclists and walkers/hikers in the Netherlands, implemented the VS2300M reading solution to control admission to the Efteling amusement park.

Project

In summer 2003, the tourist organization ANWB started a mobile ticketing pilot project on behalf of the Efteling recreation and adventure park in Holland. Instead of buying entrance tickets at the counter, customers could purchase them online from the ANWB website and get a discount when using their mobile phone as the entrance ticket.

Technology

Once the tickets were ordered from the ANWB website and payment completed, the customer was sent a text message containing a two-dimensional code (Data Matrix) to his mobile phone.

Park entrance

At the Efteling park entrance, the customer needed only to present his mobile phone with the Data Matrix entry code displayed to the VS2300M scanners that were in place at some control points. The VS2300M reading systems first decoded the Data Matrix code, checked it for validity against the ANWB database via a GPRS connection and then granted entrance to the park.

Further applications

The VS2300M can be integrated into many different systems and used for a wide variety of applications in mobile marketing, mobile ticketing and mobile couponing. Please contact us so that we can help you to individually customize this solution to fit your specific needs.