Selected project

Mobile coupons offer great opportunities to address buyers individually and win new customers.

McDonald’s™, the world’s leading foodservice retailer, launches mobile couponing campaigns using the Gavitec solution - EXIO™ - in restaurants throughout Portugal.

Project

TopSolutions, Gavitec partner and provider of mobile marketing services in Portugal, collaborated with TMN, the leading Portuguese mobile operator, to provide registered in the TMN database with McDonald’s discounts. Customers print and convert their mobile coupons directly at the McDonald’s restaurants, so enjoying instant benefit from McDonald’s discounts and special offers.

Technology

Using Smart Messaging (e.g. Nokia Picture), MMS or EMS technology, the mobile coupons were sent as a unique and encrypted two-dimensional code (2d code) on customers’ mobile phones.

Coupon redemption

Installed in McDonald’s restaurants, custom-made kiosks with an integrated Gavitec code-reading scanner (EXIO™) are used to scan the mobile coupon directly from the mobile phone screen. Using the built-in GSM module (GPRS), the kiosk verifies the validity of the coupon online against a central database and, in case of a valid coupon, prints out unique paper vouchers redeemable at the McDonald’s cash register.

Further applications

Gavitec scanners are ideal for use by mobile phone-based CRM-solutions (ticket, coupon, loyalty card) and payment systems. E.g. they can be used as a ticketing solution for events, cinema, transportation or facilities, as well as for mobile couponing applications by retail chains, fast food and other stores. There is no limit to the possible implementations of our products in direct marketing solutions. Please contact us so that we can help you to implement a successful and innovative mobile marketing campaign.